Gini Martinez is a former small business owner who conducted UX research to innovate new services for her clients before she had even heard of the concept. 

While pursuing her master’s degree in Applied Cognitive Psychology for User Experience Research at Claremont Graduate University, she conducted qualitative and quantitative foundational research which directly impacted the design and development of a mobile application at a Los Angeles startup. 

An award-winning public speaker with 20 years of client collaboration, Gini values curiosity, deep listening, and empathy to best understand users’ and stakeholders’ needs. Over the years she has developed her storytelling and presentation skills while designing professional development materials and facilitating group workshops. Gini brings big-picture strategic thinking and a love of cross-functional teamwork to any project.

It was Gini’s passion for delivering value to business through human-centered designs that solve real-world healthcare problems that led her to her role as a UX Research Intern with the Inland Empire Health Plan (IEHP). She currently manages the Games and Interactive Technology lab at CGU.



Email: gini (at) ginimartinez (dot) com