Gini Martinez is a former small business owner who conducted ux research to innovate new services for her clients before she had even heard of the concept. Her most recent experience has been conducting qualitative and quantitative foundational research in a startup environment. An award-winning public speaker with 20 years of client collaboration, Gini values curiosity, deep listening, and empathy to best understand users’ and stakeholders’ needs. Over the years she has developed her storytelling and presentation skills while designing professional development materials and facilitating group workshops. Gini brings big-picture strategic thinking and a love of cross-functional teamwork to any project. She is currently a master’s candidate in Applied Cognitive Psychology for User Experience Research at Claremont Graduate University with plans to complete the program in May of 2023.