Gini Martinez is a former small business owner and award-winning public speaker with 20 years of collaborating with clients to better understand their needs and help them achieve their mind-body fitness goals. As a researcher, she values curiosity, deep listening, and empathy to best understand users’ and stakeholders’ needs. Her experience designing professional development materials and facilitating workshops for groups of 20-30 of her peers helped develop her storytelling and presentation skills. In 2018, she returned to higher education to pursue a bachelor’s degree in psychology. During this time, she gained experience employing a number of user experience skills, such as conducting in-depth qualitative interviews, competitive analysis, statistical analyses, and design thinking, to name a few. She is currently applying her research and strategy skills at a startup in Los Angeles as well as in the second year of her Master’s Degree in Applied Cognitive Psychology for User Experience Research at Claremont Graduate University. She plans to complete the MA program in May of 2023.